Privacy Policy

This Privacy Policy describes how Arrowup Group and Arrowup LLC (“Arrowup”, “we”, “our”, or “us”) collect, use, and protect information when you visit our website arrowup.group, contact us, or interact with our services, including SMS and other messaging channels.

We are a consulting, design, and innovation agency. Our goal is to collect as little personal data as reasonably necessary to respond to your inquiries, deliver our services, and operate our website.

1. Who we are

Arrowup LLC
2205 Beaver St
Dearborn, MI 48128
United States of America
Email: info@arrowup.group

2. Information we collect

2.1 Information you provide directly

We may collect information that you choose to share with us, for example:

• Contact details (name, email address, phone number) when you fill out a form or email us.
• Project or business details you share when you request a proposal or consultation.
• Messages you send us via SMS, WhatsApp, or other messaging channels.

2.2 Information collected automatically

When you visit our website, basic technical information may be collected automatically by our hosting provider and/or analytics tools, such as:

• IP address and approximate location (city/region level).
• Browser type and version, device type, operating system.
• Pages viewed, referring/exit pages, and time spent on our website.

We use this information primarily in aggregate form to understand how our website is used and to improve its performance and content.

2.3 Information from messaging and communications

If you contact us through SMS or other messaging channels, we may receive:

• Your phone number or messaging handle.
• The content of your messages, including attachments you choose to send.
• Technical delivery information (delivery status, timestamps, carrier information) from our messaging providers.

3. How we use your information

We use the information we collect for the following purposes:

• To respond to your messages, inquiries, and project requests.
• To plan, deliver, and manage consulting, design, development, and marketing services.
• To maintain and improve our website, user experience, and internal processes.
• To send you non-marketing service messages and updates you’ve requested or expect (e.g., project updates, meeting details).
• To comply with legal obligations and enforce our agreements.

We do not sell your personal information, and we do not share your mobile phone number or messaging details with third parties for their own promotional or marketing purposes.

4. SMS and mobile messaging

We may use SMS or other text messaging channels to communicate with you about inquiries, project-related updates, scheduling, or support. These communications are primarily informational, not promotional.

4.1 How you opt in

You can opt in to receive SMS or text messages from us by:

• Texting our business number directly to start a conversation; or
• Providing your mobile number and requesting that we contact you by SMS.

4.2 Opt-out (“STOP”)

You may opt out of receiving SMS messages from us at any time by replying “STOP” (or “UNSUBSCRIBE”) to any message we send. We will honor your request and stop sending SMS messages from that program, except for legally required notices or confirmations of your opt-out.

4.3 Help (“HELP”)

If you reply “HELP”, we may send a message with basic information about who we are, how to contact us, and how to opt out.

4.4 Message and data rates

Message and data rates may apply depending on your mobile carrier plan. We are not responsible for charges imposed by your carrier.

4.5 Sharing of mobile information

We do not share, rent, or sell your mobile phone number or SMS consent details to third parties for their own marketing or promotional purposes. We may share your number only with service providers who support our messaging services and are contractually obligated to protect your information and use it only for our purposes.

5. Legal bases for processing (where applicable)

Depending on your location, we process your personal data under one or more of the following legal bases:

• Consent – when you explicitly request that we contact you or sign up for communications.
• Legitimate interests – to respond to inquiries, run our agency, and improve our services in a way that respects your privacy.
• Contract – when processing is necessary to perform or prepare a contract with you.
• Legal obligations – when we must process data to comply with laws or regulations.

6. How we share information

We may share information in limited circumstances, such as:

• With service providers that host our website, send emails or messages, or help us manage analytics and operations.
• With professional advisors (e.g., legal or accounting) when necessary.
• To comply with legal requests, enforce our agreements, or protect our rights or the rights of others.
• In connection with a business transfer, such as a merger or acquisition, if applicable.

When we use service providers, we aim to ensure they only process your information in line with our instructions and for our purposes.

7. Cookies and analytics

Our website may use cookies or similar technologies to operate properly, improve performance, and understand how visitors use the site. We may also use privacy-conscious analytics services to understand high-level usage patterns. You can usually disable cookies in your browser settings, but some parts of the site may not function correctly if you do. Specifically, we use Google Analytics (Google LLC) to measure visits and page views. Contact and careers form submissions are processed by Formspark (submit-form.com) with Botpoison spam protection, and CV files uploaded on our careers page are stored by Uploadcare.

8. Data retention

We keep personal information only for as long as needed for the purposes described in this Policy, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. The exact retention period can vary depending on the type of information and context (for example, project records vs. one-time contact form inquiries).

9. Data security

We use reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

10. Your rights and choices

Depending on your location, you may have certain rights over your personal data, such as:

• Accessing the personal information we hold about you.
• Requesting correction of inaccurate or incomplete information.
• Requesting deletion of your information, subject to legal exceptions.
• Objecting to or restricting certain types of processing.
• Withdrawing consent where processing is based on consent (e.g., certain communications).

To exercise these rights, contact us at info@arrowup.group. We may need to verify your identity before fulfilling your request.

11. Third-party links

Our website may link to third-party websites, platforms, or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

12. International visitors

Our services are primarily directed to clients in the United States and other regions where we operate. If you are accessing our website from outside the United States, please note that your information may be transferred to, stored, or processed in the United States or other countries where our service providers are located.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we do, we will change the “Last updated” date at the top of this page. We encourage you to review this page periodically.

14. Contact us

If you have any questions about this Privacy Policy or how we handle your information, you can contact us at:

Arrowup LLC
2205 Beaver St, Dearborn, MI 48128, USA
Email: info@arrowup.group